New Leaf Brands® / ABOUT US

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands was created with the vision of providing healthy beverages for consumers that are great-tasting and made only with high quality ingredients.  New Leaf Tea was the company’s first product that was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, pizzerias and other retail establishments.

Prior to launching New Leaf Brands, Eric had over 18 years of experience in the beverage industry, working with many fast growing beverage companies such as Arizona, Hansen’s, Fresh Samantha and Naked juice.  While working for these companies, he always had the desire to do it on his own and make a drink that was better than what was on the market.  Throughout his years in the industry, he has sampled a myriad of healthy beverages and he noticed a major flaw in them:  He found that the healthy beverages he sampled sacrificed good taste for their health benefits. Eric couldn’t understand why there wasn’t a beverage that embodied both. He felt that the world deserved a healthy beverage choice that tasted great.

He decided to “Turn it Over” - hence the name New Leaf and the company’s tag line - and worked tirelessly in his kitchen, beginning his quest for a line of beverages that encompassed all of the components he valued.  Ingredients were one of the biggest factors in creating this beverage line, and Eric was very particular in how he chose them, knowing that the he would find the highest quality using all-natural flavors.  He chose organic cane sugar as the sweetener and carefully selected all other ingredients to ensure that his beverage would be all natural and preservative free.

Over the course of six months, he finally moved from the kitchen and began working with a flavor specialist where, ultimately, New Leaf was born.  Eric was eager to get the opinion of others and hoped that the public response he received would reflect the hard work that was put into perfecting his brand.  Eric didn’t want to rely solely on his opinion, but rather worked with his test market and their response to make sure that it mirrored his own tastes and opinions.  As it turned out, it was the best drink they had ever tried.  He didn’t hire a group of professionals for this task, but wanted to introduce New Leaf to a broad range of people, and sought out any possible criticism that would enable him to further perfect his beverage.  Eric sampled family, friends, local college students, his mailman, the local police officers and fireman, stay-at-home moms and the UPS and Fedex delivery people – just to name a few.  He valued the opinions of the hardworking people that tested New Leaf and he was pleased to find that they loved the taste.  And Eric didn’t stop there either.  He even developed unique packaging for the product including a custom glass bottle that is embossed with the New Leaf logo as well as a custom printed cap.  In order to make New Leaf the quintessential universal beverage, Eric wanted the brand to appeal to all.

He also wanted it to be affordable and available.  Eric set an affordable price for New Leaf in the hope that hardworking people like himself would be inclined to drink it. He didn’t want New Leaf to sit on the shelves like many of the other over-priced beverages because he felt that providing everyone with a healthy choice was priceless. Eric prided himself of the fact that your everyday person would no longer have to resort to drinks that were made without the well being of their consumers in mind.

So, make today the first day of a healthier life with New Leaf .Make a commitment to Turn It Over.

Customer Service please contact us at:
1-845-365-1570 or 1-800-753-5591
custserv@newleafbrands.com

Write us at:
New Leaf Brands®
60 Dutch Hill Road
Suite 9
Orangeburg, NY 10962

For Sales and Distribution Information please contact us at:
info@newleafbrands.com

© 2009-2010 New Leaf Brands® All Rights Reserved. Updated on 04/15/2010
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" I wanted to develop a healthy product that was the everyday beverage for the everyday person and not be something that you could only buy in select, hard-to-reach places,"

Eric Skae, Founder